If you haven’t created a Google Plus Business Page for your business you’ll probably wantGoogle Plus Business Page to go here and create one before reading any further.
1. Create a Vanity URL for Your G+ Page
How many people can remember the lengthy URL associated with your business page? In our case that’s https://plus.google.com/u/0/b/114918428711631625242/.
Makes it kind of hard to fit on a business card. However, there are number of Vanity URL shortening sites available. You can check out Gplus.to or Iplus.im for starters. In our case we took that long name and shortened it to http://iplus.im/yoursocialmedia.
2. Edit Your Posts
Unlike Facebook, Google Plus allows you to Edit or Add to your posts. So if you fat fingered you t or something changed 3 minutes after you posted it, you can simply edit our post by clicking on the down arrow at the right of the post. You can also Link to the post, lock it and disable comments.
3. Optimize Your Profile For SEO
Make sure you are using keywords in your business description. And, don’t forget to writeYour Social Media Description a short, one-line description that appears under your name in your profile. This is your page’s meta description and appears whenever someone puts their mouse over your business name in their Google Plus feed. You fill this out when you edit or add your Profile image.
4. Do Something Creative And/Or Fun With your Photos
Unlike Facebook, which provides you with little control over the images people see, Google Plus images on your page are static. That means they’re a great place to get creative and market your business ideas. Not only that but you can update your images as frequently as you like. If you need a fun example of what you can do with your images check out the Red Bull page.
(Source Your Social Media Company)