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How to do Keyword Research for SEO Strategies?

Tuesday, November 12, 2013
The most important thing is to focus on the potential customers. Below is how people conduct their keyword plan, so they will know which keywords to focus on as a part of SEO strategies.

Step 1: Brainstorming


Answer this question: "What services do you offer in customer's perspective?"

Step 2: Evaluate search volume

Focus on long-tail keywords. 

E.g. iPhone cases are less effective than blue iPhone cases, and blue iPhone 4s cases are more effective than the others.

Step 3: Categorize by keyword

For example: model, brand, color, custom...

Tool to help find keyword

1. Google Keyword Planner (you may be asked for registering in the first place)

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